BLOGGING & CONTENT MARKETING
Posted on February 27, 2010
Why do they say that Content is King?
Because great content is at the center of effective Digital Marketing. Without great content, businesses cannot connect and engage with people.
Your content is at the core of your growth strategy; your content is your company’s most valuable marketing asset.
To establish a solid presence on the web, you must develop awesome content that carries your brand messaging and value proposition, builds loyalty and encourages reciprocity. And I can help.
First we create a content strategy that includes sites and goals. Then we work with you to develop new pieces and re-purpose existing content. Finally, content is distributed to all the right locations on the web.
The best content provides value that either entertains or solves real-world problems for your consumer.
Sometimes content is designed to be given as a gift to prospective customers, providing proof of expertise and goodwill, and other times content is made available for purchase.
Awesome content -
- establishes you as a thought-leader
- has standalone value
- solves customer problems (or entertains)
Premium content can be -
- exchanged for contact information or survey completion
- a standalone product for purchase
- part of a subscription model
Content comes in many forms -