Posted on February 28, 2010
Outbound marketing is traditional, old school techniques such as tradeshows, TV and radio spots, brochures. Inbound marketing is fresh and digital: social media, blogging, SEO, and content.
Traffic and Lead generation, Lead capture and nurturing, Competitive analysis, Premium content offers, Calls to Action and Opt-in offers, Landing pages
Could you use more website traffic ?
Do you need to convert more traffic into qualified leads ?
Would you like to automatically nurture leads so they become customers ?
ATTRACT MORE VISITORS TO YOUR WEBSITE
- social media
ESTABLISH YOU AS AN EXPERT IN YOUR FIELD &
CAPTURE QUALIFIED LEADS
- landing pages
- calls to action
NURTURE LEADS INTO CUSTOMERS
- educational offers
- valuable content
CONTINUOUSLY MONITOR & IMPROVE
- web analytics
- key metrics
- sales data